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Download Facebook Certified media buying professional Exam Dumps
NEW QUESTION 49
What strategies should you follow to accomplish your customer's goals?
Choose only ONE best answer.
- A. Use Facebook pixel, and cross-reference data from customer purchases with the pixel events to see results from Facebook campaigns.
- B. Use website conversion tracking to see how many people purchases at the store.
- C. Use offline events from the website, and cross-reference data to measure Facebook's impact.
- D. Use offline events to understand purchases at the retail stores and orders made from the phone.
Answer: D
Explanation:
Explanation
One of the most powerful tools to measure sales at retail stores is to use Facebook offline events. With Offline Conversion Tracking, you can track when transactions occur in a physical business location and other offline channel, after people see or engage with a Facebook ad.
* Use precise timestamps, including minutes and seconds to track multiple purchases.
* Use actual transaction value to see the most accurate event values on a dashboard.
* Use Order ID's or item number to include multiple items within a single transaction.
So the best strategy is to use offline events to better understand how Facebook marketing campaigns affect the retail stores.
NEW QUESTION 50
A client has posted a video on your Fan Page. After 2 days of boosting the post, it seems like only 8% of users have seen more than 10% of the video.
Which troubleshooting task should be used to fix the problem?
Choose only ONE best answer.
- A. Create a new campaign with video view as the campaign objective.
- B. You should unpublish the post and re-publish it as an ad.
- C. You should make sure the campaign has not ended.
Answer: A
Explanation:
Explanation
When you select the "boost post" option, you are optimizing campaigns for interactions (like, share, and comment). In this case, you want people to actually see the campaign.
When you change the campaign objective to view views, you will be optimizing the ad for CPV video or
10-seconds video views.
NEW QUESTION 51
If you want to target two saved audiences for a product launch, how many campaigns and ad sets do you need?
Choose only ONE best answer.
- A. 2 Campaigns and 2 Ad sets
- B. 1 Campaign and 2 Ad Sets
- C. 1 Campaign and 3 Ad Sets
- D. 2 Campaigns and 1 Ad Set
Answer: B
Explanation:
Explanation
Keep in mind that you change audiences at the ad set level.
Depending on the number of audiences you target, that is how many ad sets you will need.
In this case, if you have 2 saved audiences, you will need two ad sets under the same campaign. So the correct answer is 1 Campaign + 2 Ad Sets.
NEW QUESTION 52
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